Creative Work Reels — MRM Detroit and Cadillac
Innovation through Reflection
As an initiative to involve our new Cadillac client hires, these videos were developed to establish a narrative on all the work produced at MRM//McCann for Cadillac. As internal pieces, they were used in presentations and pitches for new clients who wanted to understand the relationship between the two companies, and as a way for us to brag about the boundary-breaking work our teams could produce.
Not only did this net us more work at the agency, but Tamy Harms - the Detroit office president - used these as an example for MRM//McCann as a company on how to deliver content and be as effective as possible in pitches - largely because of how successful they are.
My role was compiling footage, storyboarding, audio mixing, designing the motion graphics and the final edit. I had help from a lovely and supportive team.