Social Media Creative
Agency: TMS | Client: TMS
2018 — 2019Art Direction
Motion Graphics
Video Editing
Tools used:
Photoshop
Illustrator
After Effects
Premiere Pro
Bridge
Dropbox
Engaging Borrowers
TMS, as a mortgage company, services various loans and interacts with a diverse range of clients and subservicers. Despite this diversity, the common thread is the colorful, inviting brand language and integrity. As an in-house art director, I regularly collaborated with other creatives, broader teams, and different lines of business (including finance, servicing, and subservicing) to create engaging social media assets that connect with our borrowers and clients while showcasing our wholesome attitude.
This collection highlights some of my favorite projects, including collaborations with fellow art director Brach Goodman. Together, we crafted visually appealing content that reinforced TMS's brand values and fostered stronger connections with our audience.