“Happinest” Campaign Creative

Client: TMS (The Money Source) 2018

The helpful avatar for Happinest, animated by me.

My Roles:
Art Direction
Animation
Editing
Production

Tools used:
Photoshop
Illustrator
After Effects
Premiere Pro
Bridge

Bringing Smiles

My first project at TMS was the launch of "Happinest," a program designed to assist homeowners and future homeowners in navigating financial hurdles with ease, with TMS by their side. The motion graphics for this project were entirely created and animated by me, based on a loose storyboard. This allowed me to showcase my creative capabilities in conceptualizing and fully developing ideas.

The video launched on March 20th, 2018, coinciding with the International Day of Happiness. This project was a testament to my ability to take a concept from its initial stages to a polished, engaging final product.

After the launch of the video, came all the supporting creative. Here are a selection of some of the videos I animated as social and website creative placements to help bring the message of Happinest to the masses.

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