“Happinest” App Launch Creative
Client: TMS 2018Animation
Production
UI Design
Tools used:Sketch
After Effects
Photoshop
Illustrator
Bringing Happinest to Life
To meet the growing demand of their borrowers, TMS diligently developed and released a new mobile app, dubbed TMS Happinest. As part of the app's launch campaign, our team was tasked with creating a comprehensive marketing strategy.
Working closely with the marketing team, I was responsible for establishing a consistent visual tone across all materials, art directing the landing page, and producing engaging motion graphics and social media posts. This campaign aimed to effectively introduce the TMS Happinest mobile app to users, highlighting its features and benefits while ensuring a cohesive and visually appealing presentation.
Notifibration!
A looping social media post.
Doctacular!
Another looping social media post.
Facebook Posts
To bolster the launch, supported by copy detailing the app.
Landing Page Layout With HTML5, the waves would animate endlessly to the right in the background.