Merchandise Photoshoot
Agency: MRM | Client: General Motors
2019 — 2020Project Lead
Art Director
Photo Editing
Director of Photography
Tools used:Photoshop
Lightroom
Bridge
Canon Camera Equipment
Capturing Rewarding Experiences
With help from the expert photographer Mirak Habbiyyeh, I directed a photoshoot for the My Rewards team to highlight General Motors merchandise available at a discount for My Rewards members. This marked the first time My Rewards offered a monetary discount as a membership perk, and our objective was to capture the excitement of this milestone.
The photoshoot transitioned from standard white cyclical backgrounds to dynamic in-situ models, amplifying the visual appeal of the products. Our goal was to convey the value and excitement of the My Rewards program through captivating product photography, effectively engaging and enticing members.
Web Screenshots The work ended up being highlighted on the official GM Merchandise website, as the clients were very excited with how the project turned out.