Care Studio Launch Videos — Google
2022 Art Direction & Graphic Design
Google’s venture into the healthcare space makes sense - use the knowledge and AI that Google houses, to connect disparate patient records and create an easier job for healthcare providers, and less headaches for patients.
Tasked with creating an engaging video to highlight the new collaboration between Google and third party healthcare providers, and the technology behind it, we set our sights on an engaging narrative. We created two cuts - one more descriptive of the tool (lovingly dubbed the “technical” cut), and one that showed more of the impact on the people it effects (entitled our “anthem” cut).
Beyond the videos though, was the challenge that the entire product was not fully created. So, we anticipated some of the UI and design that would be forthcoming and proactively created it.