GM Merch Photoshoot — General Motors My Rewards

2019-2020 Photography Direction



Capturing Rewarding Experiences.


With the help of expert photographer Mirak Habbiyyeh, I directed a photoshoot for the My Rewards team to show off General Motors merchandise that was being offered on discount for My Rewards members.

This was My Rewards’ first time offering any monetary discount as a reward for membership, and our goal was to capture the excitement behind that in amplifying product photography from white cyclical backgrounds to in-situ models.




All content copyright 2011—2020 Nathaniel Edmiston