Social Ad Pitch — GM FPOC

2017-2018 Interdisciplinary



The Proof is in the Pitch


These videos were created as a proof-of-concept for a Facebook/Instagram ad campaign to represent General Motors' branch of business, the Factory Pre-Owned Collection (FPOC, for short). It now goes under the name Certified Pre-Owned.

The square video was created at a time when Instagram and Facebook were first starting to roll out compatibility with square formats - leading the push to create technologically relevant and captivating content.

Animation, sound mixing, typography, and the final edit were my roles.



All content copyright 2013—2020, Nathaniel Edmiston