“Be An Owner” Social Media Creative — Detroit City FC
2020 Graphic Design & Video
Kicking It Up A Notch
Working with the talented Lafayette American team, I helped to direct and create a series of social media videos to accompany a brilliant campaign for fans of DCFC to “buy a stake” in their team.
Clearly, owning a professional soccer team would be just the right spice mix to make anyone’s dating, LinkedIn, or Playstation profile that perfect level of cool and desirable. So, why not take some of the least interesting people and show how much cooler they get when they become professional soccer team owners?
We made many versions, MANY versions, each unique and fun. But at the end of the day, we barely got to use any, because the campaign to raise 1.2 million dollars was over after just a couple days of fundraising! TOO successful? You be the judge!